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Welcome to the Lumar Knowledge Base

The SEO Traffic Funnel

Sarah Yoon
  • Updated

The new traffic funnel shows how many of your pages are making it all the way from availability, to driving traffic with a good user experience. More importantly, it shows how many pages are dropping out of the funnel at each stage, and therefore unlikely to be driving conversions. 

The SEO Traffic Funnel1.png

 

At the top end of the funnel, we look at the ability for search engines to find, index and present your pages to Google’s Search Engine Results Pages (SERP). At the bottom end, we look at the effectiveness of pages appearing in SERP to drive visits and conversions. 

  • Availability – How many of your pages are available to search engines? 
  • Indexability – Can search engines index your pages?
  • Uniqueness – How many of your pages are duplicates?
  • Discoverability – How many of your pages are in Google’s search engine results pages?
  • Rankability – Of the pages appearing in SERP, how many are actually driving visits? 
  • Experience – How many of your pages are not delivering a great user experience, and therefore unlikely to convert? 

 

Getting Started

To add the new functionality to your subscription, contact your Customer Support Manager or get in touch here. If you’re not a customer yet, you can request a demo here.

To enable the traffic funnel, you need to make sure that your Google Search Console account is connected to Lumar. We also recommend connecting your Google Analytics account, as well as including Sitemaps and Log Files integration, so you can see all of the health scores (see the health scores section above for more detail). 

Access your project, and click Project Settings in the top left corner of the screen.

The SEO Traffic Funnel2.png

 

In Step 1, make sure the ‘Enable JavaScript rendering’ option is checked. 

To enable the benchmarks, you can select the relevant industry or ‘All Industries’ using the drop down. Then click Save and continue.

The SEO Traffic Funnel3.png

 

In Step 2 of project settings, make sure the Google Search Console and Analytics are checked. We also recommend enabling Sitemaps, Backlinks and Log Files for the most accurate health scores. Again, click save and continue.

The SEO Traffic Funnel4.png

 

You can now move ahead to the 4th stage of project settings and start a crawl. Or you can wait until the next scheduled crawl runs. 

Once the crawl is complete, you’ll then see the traffic funnel and health scores with benchmarks for your project.

 

Proportional Bars Mode

By default, the traffic funnel will show with fixed heights so you can clearly see the detail. Toggling on the ‘Proportional’ mode will resize the traffic funnel to be proportional to the number of pages dropping out of the funnel. Depending on the level of drop off, you may find that the detail to the end of the funnel is slightly obscured.