The health scores provide a mark out of 100 for specific areas of your website’s technical health, aligned to the traffic funnel. This helps you identify key areas for investigation to drive improvements and increase conversions.

Health Score categories

At the top of the screen you’ll see your site’s overall health score, which is made up of the health scores for the traffic funnel categories below. 

Some of these categories also have subcategories, allowing you to drill down into the relevant section to diagnose issues quickly. Availability and Uniqueness do not have subcategories, but for the remaining categories, the subcategories are:

Indexability:

• Non-Indexable
• Canonicalization
• Mobile Indexability

Discoverability:

• Crawl Budget
• Internal Linking
• Redirection
• Sitemaps
• Internationalization

Rankability:

• Search Console
• Authority
• Page Content
• Structured Data
• Social Tags

Experience:

• Page Speed
• Engagement
• User Experience
• Security
• External Links

How the Health Scores are Calculated

Health scores are calculated from Lumar reports which are considered to be errors. All scores start at 100, then the errors are deducted to form a final score. If there are too many errors, the health score may show a value of 0 and, conversely, if no errors are found then the health score will be 100. 

Each report is assigned a weight, and the weight of the category (or subcategory) is determined by the sum of the weight of all reports classified as an issue within the category. Each category then contributes to the overall health score based on the weight of reports within the category.

You can adjust the weighting of the reports in Lumar, which will affect how they contribute to the health scores. Find out more about adjusting report weighting.

Health score errors

At the top of the dashboard for the project overview and each category or subcategory, you’ll see the health score for that section. To the right of the health score, you’ll then see a list of Health Score Errors that are impacting your score, with the most impactful being at the top. This helps guide you to the areas that will have the most effect for each stage of the traffic funnel.

Again, you can adjust the weighting of the reports in Lumar to increase or decrease the priority as required. Find out more about adjusting report weighting.

Google Analytics data

Some scores (for example the Engagement scores) rely on Google Analytics data being available. If you see a “N/A” value for a particular score, this means Google Analytics isn’t connected to Lumar (you can see here for how to connect your Google Analytics account to Lumar). N/A values won’t count towards your overall health score. However, once you add the source needed, your overall health score will likely change to reflect the new data that has been added. 

Health scores for previous crawls

To enable the health scores and traffic funnel, we’ve built more than 30 new reports in the Lumar platform (see here for more details). As these reports didn’t exist when previous crawls were run, we’re unable to show the funnel and health scores for crawls that were completed prior to 28th September, 2022. All crawls from that date will enable the new reports, and therefore the health scores.

Getting started

To add the new functionality to your subscription, contact your Customer Support Manager or get in touch here. If you’re not a customer yet, you can request a demo here.

To enable the traffic funnel, you need to make sure that your Google Search Console account is connected to Lumar. We also recommend connecting your Google Analytics account, as well as including Sitemaps and Log Files integration, so you can see all of the health scores (see the health scores section above for more detail). 

• Access your project, and click Project Settings in the top left corner of the screen.

• In Step 1, make sure the ‘Enable JavaScript rendering’ option is checked. 
• To enable the benchmarks, you can select the relevant industry or ‘All Industries’ using the drop down. Then click Save and continue.

• In Step 2 of project settings, make sure the Google Search Console and Analytics are checked. We also recommend enabling Sitemaps, Backlinks and Log Files for the most accurate health scores. Again, click save and continue.

• You can now move ahead to the 4th stage of project settings and start a crawl. Or you can wait until the next scheduled crawl runs. 
• Once the crawl is complete, you’ll then see the traffic funnel and health scores with benchmarks for your project.

Once your crawl completes, you will then see the health scores on the overview dashboard.

The main health score trend chart shown on dashboards has a download button which will generate a CSV that includes health score trends for all report categories.