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Industry Benchmarks

Sarah Yoon
  • Updated

Alongside the SEO and accessibility health scores, you can also see how your site compares to industry benchmarks for most report categories. These are created from crawls of a variety of different websites. These crawls are then aggregated to create an average across ‘All Industries’. The selection of websites being crawled includes sites from specific industries which are used to create the following industry benchmark scores:

  • Communications
  • E-commerce
  • Fashion & Apparel
  • Financial Services
  • Manufacturing
  • Publishing 
  • SaaS
  • Technology 
  • Travel & Hospitality

 

Benchmarks are not available for some SEO report categories which require data sources beyond a web crawl.

  • Crawl Budget
  • Sitemaps
  • Engagement
  • Search Console
  • Authority
  • External Links

 

Now I know the question you’re dying to ask. But, to maintain confidentiality, we cannot disclose the specific websites included in the benchmark crawls. We use our industry expertise and experience to calculate a benchmark and use representative industry-specific data to create them. 

 

Getting Started

To add the new functionality to your subscription, contact your Customer Support Manager or get in touch here. If you’re not a customer yet, you can request a demo here.

To enable the traffic funnel, you need to make sure that your Google Search Console account is connected to Lumar. We also recommend connecting your Google Analytics account, as well as including Sitemaps and Log Files integration, so you can see all of the health scores (see the health scores article for more detail). 

  • Access your project, and click Project Settings in the top left corner of the screen.

Industry Benchmarks1.png

  • In Step 1, make sure the ‘Enable JavaScript rendering’ option is checked. 
  • To enable the benchmarks, you can select the relevant industry or ‘All Industries’ using the drop down. Then click Save and continue.

Industry Benchmarks2.png

  • In Step 2 of project settings, make sure the Google Search Console and Analytics are checked. We also recommend enabling Sitemaps, Backlinks and Log Files for the most accurate health scores. Again, click save and continue.

Industry Benchmarks3.png

  • You can now move ahead to the 4th stage of project settings and start a crawl. Or you can wait until the next scheduled crawl runs. 
  • Once the crawl is complete, you’ll then see the traffic funnel and health scores with benchmarks for your project.