DeepRank is a measurement of internal link weight calculated in a similar way to Google’s early PageRank algorithm. It's calculated during our transformation process and, once calculated, is stored as a metric in the API.
It can help to indicate the most important URLs in a crawl and is often used to prioritize URLs within a report so you can see the most important URLs first.
Every page is initially assigned an identical DeepRank value. Lumar captures every internal link between pages which were included in the crawl, and each link inherits the DeepRank value from the page where the link was found.
We then recalculate the DeepRank for each page, based on the sum of all link values pointing to the page. Pages with more links in will have a higher DeepRank. The links on each page then inherit the Page's updated DeepRank value.
The process is repeated multiple times, and with each iteration the values move towards their final value.
Along with all other relevant metrics, DeepRank is populated in the Lumar platform by the reporting API. The DeepRank score for each crawled page found by Lumar can be found in a column in each report.
Why Use DeepRank?
The DeepRank metric can be used to quickly understand how important a page is in the website's architecture. It can be used to:
- Identify the most linked to, indexable pages on the website.
- Quickly highlight if non-indexable pages are linked to on the website.
- Understand if the primary URL is the correct page in a set of duplicates.
- Analyze and identify SEO trends in your website architecture.
How is DeepRank Calculated?
DeepRank is calculated based on:
- The number of internal links pointing to a page.
- The level that the internal links were found.
For example, 100 internal anchor links pointing to page A from pages on level 1 will be given more 'weight' than 100 internal links pointing to page A from pages on level 3.
Links to external pages, disallowed pages or with a nofollow attribute are excluded from the calculation. Links to and from Non-indexable pages are included.