This release note covers improvements made since the last release note, and during the current month. It will therefore be updated as new improvements are made to the Lumar platform, and will be finalized and replaced with a new release note at the end of the month.

Minute Level Crawl Schedule

Release Date: March 12th 2025

We previously only allows scheduled crawls to be run on the hour, but we’ve now added the ability to choose 5-minute increments when creating or editing a project schedule. This can be set in step 4 of the project setup.

Conversion Data from Google Analytics

Release Date: March 3rd 2025

You can now bring in conversion data from GA4 as a metric into Lumar, to help you prioritize more effectively. This allows you to filter reports by conversions, allowing you to quickly break data down into an actionable set, and focus on your most important pages.

This introduces Primary Conversions, which represent the total count of all user-selected primary key events—like purchases, form submissions, or sign-ups. You can configure these Primary Conversions in step 2 of the crawl settings, selecting the key events that best align with your business goals. The Primary Conversion metric aggregates all selected events, offering a comprehensive view of conversion performance, to help you prioritize high-value pages for optimization.

You can add the following metrics as a column to the All Pages report, as well as any other report based on pages:

• # of Conversions / Visit
• # of Primary Conversions
• Conversions Details (a list of all conversions with the number of each type of conversion)
• Primary Conversions Value (the revenue associated with the conversions)

We’ve also added two new reports that you’ll find in Experience > Engagement:

• Conversion Pages with Visits:
  • What is it? This report focuses on pages that successfully drive both visits and primary conversions. Metrics include the total number of visits, primary conversions count, and the monetary value of these conversions. A detailed breakdown of conversion events shows event names, types (primary and additional), counts, and associated revenue values. Only indexable pages with successful HTTP responses, at least one visit, and at least one primary conversion are included.
  • How can it be used? This report can be used to identify high-performing pages, so you can optimize them to maximize their impact. It also supports strategic decisions for improving key conversion funnels and aligning UX and content efforts with business goals.
• Non-Conversion Pages with Visits:
  • What is it? This report highlights pages that receive visits but fail to generate primary conversions. Alongside the total number of visits, it includes the Conversions Details metric which provides insights into non-primary conversions occurring on these pages, allowing you to explore supporting actions visitors may have taken, even if primary goals were not achieved.
  • How can it be used? This report can be used to investigate issues like mismatched content, ineffective calls-to-action, or technical problems, to improve conversion rates and better align traffic to business objectives.

In addition, we’ve also added 5 new graphs to the Engagement dashboard (in the Experience category), to help visualize primary conversion data:

• Conversions Per Visit Trend
• Total Conversions vs Total Visits
• Total Conversions vs Total Visits Trend
• Conversion vs Non-Conversion Pages
• Conversion vs Non-Conversion Pages Trend

Find out more about connecting Google Analytics to Lumar, and conversion rates.

Collecting conversion data increases the amount of data we are collecting from Google Analytics, and may therefore impact crawl finalization times. If this causes an issue, please contact our support team at support@lumar.io.