To gain additional insights, identify issues with conversion-driving pages, and ease prioritization, Lumar allows you to bring conversion data into your projects. Bringing conversion data into the Lumar platform allows you to further enrich reports, by being able to focus attention on pages generating conversions as well as the pages that drive visits but have no conversions.
There are two options for bringing conversion data into the Lumar platform:
- Automatically pull in conversion data (along with other analytics data) directly from Google Analytics, using our Google connector. Read more about the Google Connector and how to set it up.
- Manually upload data into your projects. Read on for instructions on how to manually upload this data.
Data Setup
To ensure a smooth upload of your data, we need to make sure it follows a set structure. To make this easier, we’ve created an example upload CSV file that you can download here.
Relative URLs will inherit the project’s Primary Domain, or you can set a different base domain for each upload in the Upload Settings. Time on page can be in hh:mm:ss or seconds formats.
Upload to Lumar
Once you have your data ready, you can upload it to Lumar by dropping the file into the Manual Uploads tab of the Analytics source in Step 2 of the project setup process.
The file will upload, and then show as Processing. Once successful, the status will change to Processed.
Make sure the checkbox next to Analytics is selected (along with any other sources you need), then you can complete the remaining steps and start your crawl.
Using the Data in Lumar
Once uploaded, the following conversion metrics are available to use in Lumar reports:
- Primary Conversions (in Lumar as # of Primary Conversions)
- Primary Conversions per Session
- Primary Conversions Value
The data is used in two reports that you’ll find in Experience > Engagement:
- Conversion Pages with Visits:
- What is it? This report focuses on pages that successfully drive both visits and primary conversions. Metrics include the total number of visits, primary conversions count, and the monetary value of these conversions. A detailed breakdown of conversion events shows event names, types (primary and additional), counts, and associated revenue values. Only indexable pages with successful HTTP responses, at least one visit, and at least one primary conversion are included.
- How can it be used? This report can be used to identify high-performing pages, so you can optimize them to maximize their impact. It also supports strategic decisions for improving key conversion funnels and aligning UX and content efforts with business goals.
- Non-Conversion Pages with Visits:
- What is it? This report highlights pages that receive visits but fail to generate primary conversions. Alongside the total number of visits, it includes the Conversions Details metric which provides insights into non-primary conversions occurring on these pages, allowing you to explore supporting actions visitors may have taken, even if primary goals were not achieved.
- How can it be used? This report can be used to investigate issues like mismatched content, ineffective calls-to-action, or technical problems, to improve conversion rates and better align traffic to business objectives.
You can also add these metrics to other Lumar reports using the column button at the top of the report table. Once added, the metrics will appear in the reports, and you can move them or remove them as necessary.
Integrating Google Analytics to the Lumar platform allows you greater configuration opportunities for conversion data. Find out more here.
You’ll also find 5 graphs on the Engagement dashboard (in the Experience category), to help visualize the data:
- Conversions Per Visit Trend
- Total Conversions vs Total Visits
- Total Conversions vs Total Visits Trend
- Conversion vs Non-Conversion Pages
- Conversion vs Non-Conversion Pages Trend