Overview

Clicking on any search query in the Relevance reports opens the query detail page. This is where you can investigate how specific pages are performing against a query, compare candidate landing pages side by side, and access AI-generated suggestions for improving page element copy.

Search Query Overview

The query overview page is titled Details for [query] Search Query with 3 sub-pages All Metrics, All Landing Pages, and Changed Metrics.

The left panel always shows the top landing page — the page Lumar has identified as the primary match for this query based on relevance and click data. The right panel shows a second page for comparison, which you can change using the Compare to Landing Page dropdown at the top right. This lets you compare your top landing page against any other page associated with the same query.

Each panel displays the page URL, along with GSC metrics (Clicks, Impressions, CTR, Position) where available, and relevance scores for each page element:

• Page Title — the <title> tag text with its score badge
• H1 — the primary heading with its score badge
• Description — the meta description with its score badge
• Main Content (extract used for embedding) — the body text extract sent to the embedding model, with its score badge

The main content extract is shown in full (truncated with a "show more" link for longer pages). Reviewing this extract is useful when a score looks unexpected - if the extract contains boilerplate or irrelevant content, that will affect the score.

Below the comparison panels, a Top Landing Pages table lists all pages associated with this query, ranked by clicks. The columns include GSC metrics alongside the full set of element-level relevance scores: Page to Query, Page Title to Query, H1 to Query, Description to Query, and Main Content to Query. This table is useful for scanning all candidate pages at once without switching between full page view in comparison panel.

All Metrics

This tab shows a flat table of all metrics associated with the query for the selected crawl, including total clicks, impressions, CTR, position, number of landing pages, and the Is Target Search Query flag. It also includes the full Landing Pages Summary sub-table.

All Landing Pages

This tab lists all query and page pairs associated with the selected query. It shows GSC metrics (Clicks, Impressions, CTR, Position) for each pair. Note that relevance scores are not shown in this view — it focuses on traffic data only. To see relevance scores for all associated pages, use the Top Landing Pages table in the Search Query Overview tab instead.

Changed Metrics

This tab compares metric values between two crawls, using a dropdown to select the comparison crawl. It is most useful after you have made content changes and want to check whether relevance scores have shifted. If the query was not present in the comparison crawl, the view will show "No changed metrics found."

📸 Screenshot: Changed Metrics tab (Image 4)

Navigating to Resource Detail

From either the Search Query Overview or the Top Landing Pages table, clicking a page URL takes you to the Resource Detail page for that URL. This is Lumar's standard page-level detail view, which includes technical data, duplicate checks, link data, and more.

Within Resource Detail, the Content section in the left sidebar includes two items relevant to Relevance Reporting: Content Suggestions and Search Queries.

Content Suggestions

Content Suggestions generates AI-powered alternative copy for your page title, H1, and meta description, scored against your search queries. It is designed to show you how small copy changes to these elements could improve relevance alignment.

Selecting a query

At the top of the Content Suggestions view, a Search Query dropdown lets you choose which query or queries to optimise for. The default selection is Top 5 Queries, which bases the suggestions on the average of the five queries driving the most clicks to this page.

You can switch to any individual query from the dropdown to see suggestions optimised specifically for that query. This is useful when a page has a specific target query that differs from its top GSC performers.

Reading the suggestions

The view is split into two panels:

• Current Page Optimisation — shows the existing title, H1, and description, each with their current relevance score for the selected query
• Suggested Improvement — shows AI-generated alternatives for each element, each with a projected relevance score

For the page title, the model generates 3 alternative options. H1 and description each return a single suggestion.

The main content extract is shown below both panels with its score, for context. Note that the main content is not used as an input when generating suggestions — the model uses the current element text and the selected queries only. If you want suggestions that reflect the page's actual content, use the main content extract as a reference when reviewing and editing the suggested copy.

Using the suggestions

The suggested copy and projected scores are a diagnostic prompt, not a final recommendation. Before using a suggestion, check that it accurately represents the page's content and fits your site's tone and style. A higher projected score is only useful if the suggestion is accurate and appropriate for your audience.

Search Queries tab

The Search Queries tab in the Resource Detail sidebar shows all search queries associated with this page, including both observed queries from GSC and any target queries identified as relevant to this page. For each query, it shows clicks, impressions, CTR, and position where available.

This view is useful for understanding the full query landscape for a specific page, and for spotting queries where the page has impressions but low clicks — which may indicate a relevance or title issue worth investigating.