This release note covers improvements made since the last release note, and during the current month. It will therefore be updated as new improvements are made to the Lumar platform, and will be finalised and replaced with a new release note at the end of the month.

AI Visibility: See cited pages for all brands at once

Release Date: 29th October 2026

The brand selector on Cited Pages now has an All Brands option. Until now it took one brand at a time, so working out who AI answers were citing for a prompt meant switching brand and re-reading the table for each one, and a project can hold dozens. With All Brands selected you get every cited page in one sortable table, with the brand that publishes it on each row. It works on the main Cited Pages report and on the Cited Pages tabs in Topic details and Prompt details, so you can see which rival and third-party pages are shaping the answer, find content gaps to write against, and spot independent pages worth pitching. A page can appear once per brand when AI answers attribute it to more than one, and merging duplicate brands collapses those rows.

See full help article.

AI Visibility: Separate branded and unbranded prompts

Release Date: 20th October 2026

Every prompt in AI Visibility now carries a Branded or Unbranded tag, and the dashboard and reports have a prompt type filter for All prompts, Branded or Unbranded. A prompt that names your brand almost always gets an answer that mentions it, so mixed in with everything else those prompts inflate Presence Rate and brand mentions, and until now the only way round it was splitting prompts into separate topics. Set the filter to Unbranded to see how often AI brings you up when nobody names you, or to Branded to see how it describes you when asked directly. Mark prompts with the Branded toggle in Setup; AI-suggested prompts arrive already tagged, and prompts you add by hand start as unbranded.

See full help article.

Share of Voice

Release Date: 9th October 2026

AI Visibility now reports Share of Voice: your share of all brand appearances across AI answers, for mentions and for citations, measured against every brand AI actually names in the selected scope. Presence Rate answers “how often do we appear?”, and every brand can score 100% at once, so nothing in the product showed whether a competitor was taking a bigger slice of the conversation. Share of Voice sits on the dashboard as a donut and a stacked trend, and on the topic table as your share, the topic’s leading brand, and the gap to it in percentage points. Toggle between All Brands and My Competitors to recompute the shares against the field you care about, and hover any figure to see the numerator, denominator, and brand count behind it.

AI Visibility Score Update

Release Date: 9th October 2026

AI Visibility has split its blended Visibility Score into two metrics that answer two different questions. Presence Rate shows the share of prompt runs where your brand is mentioned or cited, so it moves when awareness changes. Quality Score shows how well the brand is represented when it does appear, scored 0 to 100 and weighted 75% on mention quality and 25% on citation quality, so it moves when positioning changes. The old blended score is kept, unchanged, as Visibility Index for ranking brands. Together the pair tells you whether a weak result is a reach problem or a positioning problem, which a single composite score could never do.