Every prompt in an AI Visibility project now carries a tag saying whether it is Branded (it names your own brand) or Unbranded (it doesn't). A prompt type filter on the dashboard and reports lets you switch between All prompts, Branded and Unbranded, so you can read your visibility for category questions separately from how AI talks about you when asked about you directly.
Where you'll find it
- Dashboard and reports: the prompt type filter next to the topic selector, set to All prompts by default. It works alongside the other filters.
- Setup, prompts list: a Branded column with a toggle on each prompt, so you can mark or unmark it.
- Suggested prompts: each AI-suggested prompt arrives already tagged as branded or unbranded.
Prompts you add by hand start as unbranded. The tag is set by you, not detected automatically, so check that each prompt naming your brand is marked as Branded.
Why it helps
A prompt that names your brand almost always gets an answer that mentions it. Mixed in with everything else, those prompts push up Presence Rate and brand mentions and hide how often you appear for category questions. Until now, the only way to read them apart was to split prompts into separate branded and unbranded topics, duplicating your topic structure. With the tag and filter you keep your topics as they are and choose the view that answers your question.
| View | The question it answers | What to read |
| Unbranded | Does AI bring us up when nobody has named us? | Presence Rate, brand ranking |
| Branded | How does AI describe us when asked about us directly? | Sentiment |
| All prompts | The blended picture, as before | Everything, with care |
Common workflows
See how visible your brand is when nobody names it
- Open the AI Visibility dashboard.
- Set the prompt type filter to Unbranded.
- Read Presence Rate and the brand ranking. These now reflect category questions alone.
Judge brand prompts on sentiment
- Set the prompt type filter to Branded.
- Read how AI answers describe your brand when asked about it directly.
- Switch back to All prompts to return to the blended figures.
Tag your existing prompts
- Open your project's Setup and go to the prompts list.
- Turn on the Branded toggle for each prompt that names your brand.
- Go back to the dashboard and apply the filter to see the figures move.
Add prompts with the right tag
- Accept AI-suggested prompts for a topic and check the branded ones arrive tagged.
- When you add a prompt by hand, it starts as unbranded. Turn on the Branded toggle if it names your brand.