Helping our customers improve the technical health of their website is at the heart of our business at Lumar — and we’re constantly working on creating even faster, easier ways for our customers to execute their SEO and accessibility strategies at scale to improve their websites’ performance. That’s why we made segmentation a foundational element of the platform.
What is segmentation?
Segmentation allows you to easily conduct analyses on different page types across your website and efficiently identify SEO or accessibility issues and opportunities.
With segmentation you can:
- Create custom segments based on Lumar's extensive metrics.
- Identify SEO and accessibility issues quickly by only focusing on priority areas of your business
- Discover and monitor SEO or accessibility trends in priority areas of your website.
- Export segment data into Google Data Studio using the Lumar Connector to create customized dashboards
For example, you can create segments for different product categories on your website or for different country/language versions.
Getting started
Access to the new application is only available for enterprise clients. To find out more, please speak to one of our account executives.
There are 3 key steps to using segmentation:
- Create your segments
- Run a crawl
- View the reports
Watch an overview of setting up Segmentation in Lumar below, or use the links below for step-by-step instructions.
How do I access segmentation in Lumar?
You can access segmentation from the project dashboard or any of your Lumar reports. Just click on the ‘All URLs’ option at the top of the page on the right.